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YouGov Stories - Page 5

Australian Stories

YouGov stories

SMEs remain bullish, planning growth despite economic challenges
Supply Chain

SMEs remain bullish, planning growth despite economic challenges

Despite high inflation and rising interest rates, 80% of SMEs plan strategies for growth in 2024, underpinned by a focus on innovation, investment, and staff training, says a CBA-YouGov study.

By Kaleah Salmon • 3 min read • Thu, 1st Feb 2024
Majority of Aussie businesses ready to pay cyber ransom, survey shows
Ransomware

Majority of Aussie businesses ready to pay cyber ransom, survey shows

73% of Australian businesses have been victims of cyber attacks in the past 5 years, according to a report by McGrathNicol Advisory.

By Catherine Knowles • 3 min read • Tue, 14th Nov 2023
AI could alleviate rising Australian burnout rates
Data Analytics

AI could alleviate rising Australian burnout rates

AI could curb Australia's rising burnout rates and boost workforce productivity, according to new research from HubSpot.

By Shannon Williams • 3 min read • Tue, 7th Nov 2023
Australian businesses underestimate risks to supply chain
EduTech

Australian businesses underestimate risks to supply chain

Research released by McGrathNicol Advisory warns Australian business leaders of overconfidence regarding supply chain risks.

By Kaleah Salmon • 3 min read • Mon, 16th Oct 2023

Global Stories

YouGov stories

Australians likely to switch brands due to poor digital experience
Customer Experience

Australians likely to switch brands due to poor digital experience

Over half of Australians may switch brands due to subpar digital experiences, an insight highlighted in the 2024 Publicis Sapient Digital Commerce Survey.

By Tom Raynel • 2 min read • Wed, 13th Mar 2024
Influencer endorsements could harm festive sales, Storyblok suggests
Social Media

Influencer endorsements could harm festive sales, Storyblok suggests

Storyblok's research suggests influencer advertising could depreciate festive sales, with 25% of shoppers discouraged by them.

By Catherine Knowles • 3 min read • Thu, 21st Dec 2023
YouGov appoints Laura Robbie as Asia Pacific CEO
YouGov

YouGov appoints Laura Robbie as Asia Pacific CEO

Laura Robbie becomes Asia Pacific CEO at YouGov, aiming to build a regional team that transcends geographical borders and empowers talent.

By Zach Thompson • 2 min read • Fri, 19th Aug 2022

Stories from Other Regions

YouGov stories

UK's T&L industry falls behind in AI adoption & sustainability goals
Data Analytics

UK's T&L industry falls behind in AI adoption & sustainability goals

UK transport and logistics industry falls behind in AI uptake and sustainability goals amid cost and knowledge barriers, according to a YouGov survey commissioned by HERE Technologies and AWS.

By Catherine Knowles • 3 min read • Thu, 8th Feb 2024
UK's trust in emerging tech lagging – BSV Blockchain study
Blockchain

UK's trust in emerging tech lagging – BSV Blockchain study

BSV Blockchain study highlights significant gap in UK's trust and understanding of emerging technologies including blockchain and AI.

By Shannon Williams • 3 min read • Thu, 9th Nov 2023
HubSpot reveals the future of CX is connected experiences
Data Analytics

HubSpot reveals the future of CX is connected experiences

HubSpot has released the findings of a survey conducted by YouGov on Singaporean consumers and business leaders regarding brand expectations and experience.

By Kaleah Salmon • 3 min read • Tue, 8th Aug 2023
HubSpot reveals marketing budget decline in Singapore
Customer Relationship Management

HubSpot reveals marketing budget decline in Singapore

Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.

By Gaurav Sharma • 4 min read • Wed, 30th Nov 2022