The Ultimate Guide to Marketing Technologies
A curated Australian edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Marketing Technologies (MarTech).
What to know about Marketing Technologies
Marketing Technologies, commonly known as MarTech, encompass a wide array of tools and platforms that enable businesses to optimise their marketing efforts through technology-driven solutions. This dynamic field spans everything from digital payment systems and e-commerce innovations to AI-powered personalization, data analytics, and customer experience platforms. Embracing these technologies allows businesses to engage consumers more effectively, streamline operations, and adapt swiftly to changing market conditions.
Recent stories highlight significant developments such as advances in contactless payment solutions, the integration of artificial intelligence across marketing and customer engagement platforms, and strategic partnerships aimed at enhancing digital commerce and user experience. From AI-driven fraud prevention and loyalty programs to innovative eCommerce platforms fueling global expansion, the evolution of Marketing Technologies is reshaping how businesses connect with audiences and drive growth.
Readers exploring this tag will gain insights into the latest trends, emerging tools, and strategic considerations surrounding MarTech. Whether it’s understanding the impact of AI and machine learning on customer personalization, exploring new payment methods in digital commerce, or learning from case studies on successful technology-driven marketing transitions, the stories offer valuable guidance for businesses aiming to leverage technology for marketing success.
Australian Marketing Technologies News
Regional stories with direct local relevance
Braze named Gartner Leader for fourth straight year
Marketers weighing customer-engagement platforms may see Braze's latest Gartner ranking as a signal of stronger execution and vision in a crowded market.
First-time buyers drove Black Friday sales in Australia
Retailers used Black Friday to win new shoppers, with first-time buyers making up 68.6% of email orders and 73.4% of SMS orders in Australia.
Loyalty programmes reshape Australian travel choices
Loyalty schemes are winning a bigger share of Australian travel spending as airlines, hotels and car hire firms push more personalised offers.
Zendesk launches specialised AI agents for commerce
Australian retailers are set to benefit as Zendesk's new tools aim to settle orders, returns and refunds with fewer hand-offs.
Savira launches free privacy tools for small firms
More than 100,000 small businesses are now in privacy regulators' sights as tougher rules push demand for cheaper compliance tools.
AI shopping tools not replacing discovery in retail
Australian shoppers are still choosing stores themselves, leaving AI retail spending concentrated on targeting and measurement rather than discovery.
Analyst Insights
Research and market analysis connected to Marketing Technologies
Braze named Gartner Leader for fourth straight year
Infosys Aster named leader in marketing transformation
Google named Forrester AI Platforms leader on strategy
Tencent rolls out Hy3 internationally for enterprise AI
Netcore Unbxd named Gartner Leader for search discovery
Featured News
AI transforming B2B discovery - but human trust endures
AI is changing how B2B buyers make decisions - but an expert warns that it is not a substitute for effective human comms strategies.
Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
Cvent says event success lies in genuine human interaction
Hybrid formats are helping organisers broaden reach without losing the in-room relationships that still drive trust, leads and donations.
ClickHouse customer base soars on back of AI demand
AI agents are driving a sharp rise in demand for the real-time data platform, which added 1000 customers early in 2026 to top 4000.
Autonomous IT boom fuelling LogicMonitor's APAC growth
APAC customers are fuelling LogicMonitor's AI growth, with Australia among the earliest adopters of its Edwin AI platform.
Marketers turn to AI as personalisation revolution arrives
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
Reviews
Expert Columns
Three Industries, One Common Challenge: Getting Data Right Before MDM
Your annual conference is running on a data stack IT never reviewed
4 practical tips for maintaining data quality
Trusted, real-time customer context: The foundation for faster decisions
Why You Need Phone Validation in Your Customer Data Toolkit
Customer data integration: A data quality checklist
2026 holiday predictions: The evolving customer journey
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Winning the fitness-conscious audience with programmatic DOOH
Why financial services now leads email deliverability
Interviews
Interviews and video coverage from the networkRecent Marketing Technologies News
Restaurant Brands deepens search partnership with Optimisers
Accurate location data is now central to how diners find KFC, Pizza Hut and Taco Bell in New Zealand across search, maps and AI tools.
Markable tops USD $1.7bn in creator sales, rebrands
Higher creator sales and a fresh brand identity signal Markable's push to broaden its user base as platform sales rose 260% year on year.
100% Digital launches Bidbrain.ai for agency workflows
Agencies could cut manual work as the new platform links planning, buying and reporting across multiple channels in one workflow.
Retailers boost video & AI as visual commerce grows
Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.
CMOs & CIOs split over AI decision-making at firms
Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.
AI loyalty shift threatens retailers' direct customer ties
Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.
Amazon Ads expands Prime Video formats in Australia
More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.
Flam raises USD $40 million in QED-led funding round
The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.
Australian consumers ditch AI chats over memory gaps
Nearly seven in 10 Australians walk away from AI service chats when bots fail to recall earlier exchanges, a Twilio survey finds.
Shoppers warm to AI meal plans but resist product picks
AI meal planning is gaining trust in Australia and New Zealand, but shoppers still override automated basket choices to control price and pack size.
Blee raises USD $27 million to scale compliance software
AI-driven content growth is forcing larger firms to speed up compliance checks, as the New York start-up targets more sectors and regions.
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Grace Chung named grand winner in Women in AI awards
Recognition for more than 50 finalists highlighted women's growing influence in Asia-Pacific artificial intelligence as Grace Chung took the top prize.
Cricket Australia signs Komo deal for fan data push
Fans will be able to take part in predictions and voting across Cricket Australia channels as the deal aims to boost first-party data and sponsor value.
Code and Theory hires AI tech leaders for enterprise
The hires aim to deepen Code and Theory's enterprise and AI engineering push as agencies race to meet growing demand for digital transformation.
Webflow launches Source platform for marketing teams
The limited preview aims to help marketers use AI on live sites without adopting developer workflows, while keeping brand controls in place.
Marketing leaders fret over AI brand discovery gaps
A growing measurement gap has left Australian marketers most worried about AI misrepresenting their brands, the research found.
ACAM launches global AI in marketing benchmark in US
US marketers will gain a new yardstick for AI readiness as the benchmark seeks to show where investment, governance and skills are lagging.
Bazaarvoice launches AI visibility package for retailers
Brands risk being overlooked in AI-led shopping unless customer reviews and ratings are readable by crawlers, Bazaarvoice said.
Boomi names APAC customer innovation award winners
The honours underline rising demand for data and integration tools as utilities, retailers and universities tackle ageing systems and automation pressure.
Job Moves
Prophet appoints Rishad Tobaccowala for US expansion
Click Click Media names Michael Gerardis General Manager
Cloudwerx appoints Harsh Mishra to lead SA market expansion
Radaro names Gabriele Famous as Chief Strategy Officer
Fujifilm Business Innovation Australia names Nagata
Kinetic IT names Dean Langenbach as new chief executive
Elula names Andrew Phillips as new Chief Revenue Officer
myPlates names Shikha Thakur Head of Marketing Performance
Cake.Shop hires Rhiannon Brown to lead commercial push
